Inside VellumSEO: Free Tools That Help Charities Get Found Online

No budgets. No jargon. Just simple tools to help your cause rise in search results — built for real-world nonprofit needs.

Welcome to the newest issue of VellumWorks Weekly — a short, honest update on what we’re building, why it matters, and how it can support your work.

Each week, we’ll share progress from across our tools and projects — like VellumSEO — along with stories, resources, and ideas to help charities and communities thrive.

What to expect from VellumWorks Weekly?

If you’re new, you’re receiving this because, at some point, you showed interest in what we’re building at VellumWorks — a mission-led initiative dedicated to creating free, open digital tools for those making a difference. Whether you signed up through one of our platforms, joined a project, or followed our progress, we’re glad you’re here.

VellumWorks exists to support charities, grassroots organisations, and underserved communities by developing systems that remove digital barriers — from SEO tools for nonprofits to volunteer management platforms and language preservation projects. This weekly update is our way of keeping you informed as we build, iterate, and move the mission forward.

Here’s what we’ve been focused on this week:

  • We’ve added a new page to VellumWorks so you can see more about what we do at VellumSEO - giving free SEO tools for charities for free.

  • We have continued to build our tools for VellumSEO - this includes a meta description writer and UTM link builder.

  • We’ve also started progressing on VellumCMS to build the perfect CMS to grow your website and charity online.

Although there isn’t as much as normal this week, we’ve been optimising and making tweaks to ensure that everything works smoothly and no issues arise when this gets released.

Thanks for following along — we’ve got even more in the pipeline for next week.

“Only 1 in 10 small charities appear on the first page of Google search results for their core services.”

We’re working to change that with VellumSEO — making digital visibility accessible, affordable, and purpose-driven.

This week, we’ve expanded the VellumWorks site with a dedicated page for VellumSEO — so charities can finally see what we’re building, why it matters, and how to get started with SEO support.

We’re not just talking about access — we’re delivering it. VellumSEO is evolving into a suite of tools designed to help small charities show up online without needing a digital team or agency budget.

One new addition we’re excited about:
🔧 The Meta Description Writer — a simple tool that helps you craft clear, compelling descriptions optimised for search results. No fluff, no confusion — just visibility.

More tools are on the way, including a UTM builder and, soon, the very heart of it all: VellumCMS, our vision for a purpose-built platform to grow your site and your cause from day one.

We're building in the open — and building with purpose.

Recently, we published a Medium article that explained exactly why we started a charity to help others. If you’re wondering why you, as a reader or you as a charity, should care about the work that we’re doing, this article will explain exactly that.

It’s more than a story about starting a charity — it’s about rethinking how digital tools are built, who they’re built for, and why so many small organisations are left behind. If you've ever felt that resources are out of reach or that your impact is limited by a lack of support, this piece is for you. It outlines the values behind VellumWorks and the urgent need for accessible, mission-aligned tech in the nonprofit world.

That’s all for this week — thank you for taking a moment to stay connected.

We know your time and energy are focused on doing good in the world, and we aim to support that work however we can. If something we’re building could help your charity — or if you just want to share an idea — don’t hesitate to reach out.

Until next week,
Alex
Founder, VellumWorks
[email protected]
https://vellumworks.com