Get Found on Google — Even Without a Tech Team

The Beginner’s Guide to Google Search Console (for Charities)

If your charity has a website, but you’re not sure how people are finding (or not finding) it — Google Search Console is your new best friend.

It’s free, it’s made by Google, and it gives you real data on how your site appears in search results. No jargon, no paid tools needed.

What You Can Do with It:

• See what keywords people are using to find your site

• Check which pages get the most clicks

• Find and fix errors that stop your site from ranking

• Submit new pages to Google faster

• Make sure your site is being indexed properly

How to Get Started in 3 Steps:

1. Go to search.google.com/search-console

2. Sign in with your charity’s Google account

3. Add your website and verify it (we recommend using the HTML tag or DNS method)

Once you’re in, ensure that you give it 24 to 48 hours to start showing data.

How You Can Use Ahrefs

Once you’re set up in Google Search Console, you can also connect your GSC account to ahrefs site audit. From a perspective of technical SEO and on-page, this will give you ways to improve your website so it provides a better experience for the people visiting your website.

You’ll also get actionable insights into on-page elements like title tags, headers, and internal linking. Combined with GSC data, Ahrefs helps you prioritise fixes that directly improve both your rankings and your visitors’ experience.

Coming up next:

Although this is a shorter one, it is important that you understand how to make your pages show up in Google. We’ll show you how to understand the numbers inside Search Console — and what to do with them.

Know someone who runs a charity website? Forward this email or invite them to subscribe to VellumWorks Weekly.