How to Get £7,000/Month in Free Google Ads for Your Charity

Did you know your charity could be eligible for up to $10,000/month (around £7,000) in free Google Ads credit?

Through the Google Ad Grants programme, Google provides eligible nonprofits with advertising credit so you can appear at the top of search results, without spending a penny.

This means more eyes on your donation pages, event signups, campaigns, and volunteer opportunities.

What You Can Do with Google Ads (for Free):

✔️ Promote your donation or fundraising pages
✔️ Attract new volunteers and supporters in your area
✔️ Increase awareness for your cause
✔️ Drive traffic to underperforming but important pages
✔️ Target people who are already searching for what you offer

You choose the message. You choose the keywords. Google provides the reach.

How to Apply for Google Ad Grants in 2 Steps:

1. Apply to Google for Nonprofits: google.com/nonprofits

2. Activate your Ad Grant and set up your first campaign

You’ll need a functioning website and to agree to some basic compliance rules, but there’s no cost to apply or use the grant.

What Happens When You’re In:

You don’t need to be a marketing expert to run a basic campaign.

Start small. Target local searches like “volunteer opportunities near me” or “support [your cause] in [your area]”.

Even with a simple setup, your charity can begin showing up in front of the right people, at the right time.

And if you’re already using Google Search Console, you can use that keyword data to help shape your ad strategy too.

Coming up next:

We’ll show you how to structure your first charity ad campaign for the Google Ad Grant — and avoid the common mistakes that can limit your reach.

Know a nonprofit that should be using Google Ads? →
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