5 Quick SEO Wins for Charities With Limited Time

Want to understand how to improve your website's SEO? Here are 5 quick ways to do that.

May 29, 2025

5 Quick SEO Wins for Charities With Limited Time

Simple changes that can improve your visibility without needing technical knowledge or hours of work.

Why SEO Matters for Charities

Search engines are one of the primary ways people discover causes, resources, and services. Good SEO can help your organisation reach those who need your support or want to get involved — without spending on ads.

SEO isn’t about tricking Google — it’s about being clear, helpful, and visible. And small changes can go a long way.

1. Optimise Your Page Titles

Your title tag is the first thing people see in search results. Make it clear, relevant, and include your organisation’s name. For example: "Free Mental Health Support – Hope Charity UK".

Each page should have a unique title that reflects what the page is about.

2. Use Descriptive Alt Text on Images

Alt text helps search engines (and screen readers) understand what your images show. Describe what’s in the photo and why it matters. For example: "Volunteer helping pack food parcels at community kitchen".

Bonus: This makes your website more accessible too.

3. Add Internal Links

Link between pages on your site to help users and search engines find their way around. Think: linking from blog posts to your donation page, or from your homepage to key services.

Use clear anchor text like "read about our youth mentoring programme" instead of just "click here".

🧠 Try This Today:

Google your homepage title — does it include your charity name and main service? If not, it’s an easy win to fix!

4. Write for People First

Google rewards content that’s written for humans. Avoid jargon, answer common questions clearly, and write like you’re speaking to someone unfamiliar with your work. Add headings and short paragraphs to make your pages easier to scan.

5. Update Older Content

Keep your content fresh. Updating old blog posts or landing pages with new info can boost performance. Fix broken links, refresh stats, and add any recent news or impact stories.

Bonus: Create a Simple SEO Checklist

It’s easy to forget what needs doing. Create a checklist with your team that includes things like:

  • ✔ Title tag written?
  • ✔ Images have alt text?
  • ✔ Internal links added?
  • ✔ Content answers a real question?
  • ✔ Last updated date checked?

This helps build good habits, even when time is limited.

SEO Myth-Buster

Myth: “You need to post every day to rank on Google.”

Truth: Even one strong, updated page that answers a real need can rank well — especially locally. Consistency matters more than quantity.

Coming Up on Saturday

Next time, we’ll explore free tools you can make your website easier to use for everyone discovering you.